Design is where Material and Imagination Meet to Shape the Future
Design is where Material and Imagination Meet to Shape the Future
Design is where Material and Imagination Meet to Shape the Future
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I’m a Creative Director / Designer / Photographer / Author who’s been lucky enough to spend the past 25+ years shaping ideas, building brands, and leading some truly amazing teams. Design, for me, has always been about more than just making things look good — it’s about telling stories, sparking emotion, and finding the human connection in every project.
Over the years, I’ve worked across just about every medium you can imagine — digital, print, video, illustration, mobile, event — and what I’ve loved most is collaborating with people, solving problems together, and seeing an idea grow from a spark into something that makes a huge impact.
Now, I’m especially excited about the future — exploring how emerging technologies like AI can open up new ways of creating, engaging, and connecting. For me, it’s always been about exploriing, pushing boundaries, staying curious, and making work that matters.
I’m a Creative Director / Designer / Photographer / Author who’s been lucky enough to spend the past 25+ years shaping ideas, building brands, and leading some truly amazing teams. Design, for me, has always been about more than just making things look good — it’s about telling stories, sparking emotion, and finding the human connection in every project.
Over the years, I’ve worked across just about every medium you can imagine — digital, print, video, illustration, mobile, event — and what I’ve loved most is collaborating with people, solving problems together, and seeing an idea grow from a spark into something that makes a huge impact.
Now, I’m especially excited about the future — exploring how emerging technologies like AI can open up new ways of creating, engaging, and connecting. For me, it’s always been about exploriing, pushing boundaries, staying curious, and making work that matters.
I’m a Creative Director / Designer / Photographer / Author who’s been lucky enough to spend the past 25+ years shaping ideas, building brands, and leading some truly amazing teams. Design, for me, has always been about more than just making things look good — it’s about telling stories, sparking emotion, and finding the human connection in every project.
Over the years, I’ve worked across just about every medium you can imagine — digital, print, video, illustration, mobile, event — and what I’ve loved most is collaborating with people, solving problems together, and seeing an idea grow from a spark into something that makes a huge impact.
Now, I’m especially excited about the future — exploring how emerging technologies like AI can open up new ways of creating, engaging, and connecting. For me, it’s always been about exploriing, pushing boundaries, staying curious, and making work that matters.
Clients:
Clients:
Design That Matters
Design That Matters
Design That Matters
I have worked across a wide range of design disciplines and media, from winning pitch decks and logo design to full-scale, award-winning digital campaigns. My experience spans credit card design, mobile applications, and the latest innovations in AI-driven design. Along the way, my work has been recognized with numerous industry awards. While I am grateful for that recognition, what matters most to me is not the accolades—it is doing what is right for my clients. Every project is guided by integrity, thoughtful problem-solving, and a commitment to delivering work that truly serves my client’s needs and goals.
I have worked across a wide range of design disciplines and media, from winning pitch decks and logo design to full-scale, award-winning digital campaigns. My experience spans credit card design, mobile applications, and the latest innovations in AI-driven design. Along the way, my work has been recognized with numerous industry awards. While I am grateful for that recognition, what matters most to me is not the accolades—it is doing what is right for my clients. Every project is guided by integrity, thoughtful problem-solving, and a commitment to delivering work that truly serves my client’s needs and goals.
Logos
Landing Pages
Websites
Brand Guidelines
Digital Products
Pitch Decks
Mobile Apps
Email Design
Product Design
Social Media
AI Design
What I do for fun
What I do for fun
What I do for fun
Project Callouts
Project Callouts
Project Callouts
Citigold
Citigold
Citigold
The redesign of Citibank’s Citigold mobile app, shifting high-net-worth clients from advisor-dependent workflows to real-time, self-directed investing and wealth management. The launch delivered a 95% cost reduction and added ~2,500 customers, with the app now seeing hundreds of thousands of average daily visitors.
The redesign of Citibank’s Citigold mobile app, shifting high-net-worth clients from advisor-dependent workflows to real-time, self-directed investing and wealth management. The launch delivered a 95% cost reduction and added ~2,500 customers, with the app now seeing hundreds of thousands of average daily visitors.
Citi Open Banking
I led the visual design for Citi’s first external developer API platform, built around real-world journeys and a safe testing sandbox to make integration approachable and trustworthy. It launched with ~6,700 sign-ups and continued adding hundreds of developers monthly.
I led the visual design for Citi’s first external developer API platform, built around real-world journeys and a safe testing sandbox to make integration approachable and trustworthy. It launched with ~6,700 sign-ups and continued adding hundreds of developers monthly.
Citi Open Banking
I led the visual design for Citi’s first external developer API platform, built around real-world journeys and a safe testing sandbox to make integration approachable and trustworthy. It launched with ~6,700 sign-ups and continued adding hundreds of developers monthly.
ebay enterprise
ebay enterprise
ebay enterprise
At eBay Enterprise, I was brought in to help rebuild a struggling affiliate advertising creative operation. I stood up and led a 20+ person offshore team in Costa Rica, streamlined workflows, and set clear quality standards. I directed display, web, and interactive advertising for 30+ mid-market and enterprise clients, turning the group into a high-performing, profitable organization.
At eBay Enterprise, I was brought in to help rebuild a struggling affiliate advertising creative operation. I stood up and led a 20+ person offshore team in Costa Rica, streamlined workflows, and set clear quality standards. I directed display, web, and interactive advertising for 30+ mid-market and enterprise clients, turning the group into a high-performing, profitable organization.
Citi Risk Reduction: IDS
At Citi, I created a global video training series on inclusive design and accessibility for a remote, multi-time-zone team with no studio or shared equipment. I built a flexible recording workflow (Zoom/webcams/phones) and used emerging AI tools to standardize backgrounds, lighting, and audio so the series felt professionally produced. It was Citi’s first use of AI-powered creative tools, showing how they could boost speed, quality, and collaboration at scale.
At Citi, I created a global video training series on inclusive design and accessibility for a remote, multi-time-zone team with no studio or shared equipment. I built a flexible recording workflow (Zoom/webcams/phones) and used emerging AI tools to standardize backgrounds, lighting, and audio so the series felt professionally produced. It was Citi’s first use of AI-powered creative tools, showing how they could boost speed, quality, and collaboration at scale.
Citi Risk Reduction: IDS
At Citi, I created a global video training series on inclusive design and accessibility for a remote, multi-time-zone team with no studio or shared equipment. I built a flexible recording workflow (Zoom/webcams/phones) and used emerging AI tools to standardize backgrounds, lighting, and audio so the series felt professionally produced. It was Citi’s first use of AI-powered creative tools, showing how they could boost speed, quality, and collaboration at scale.
Office fun
For fun over the years we did some personality tests in the office … so why not share them!
For fun over the years we did some personality tests in the office … so why not share them!
Office fun
For fun over the years we did some personality tests in the office … so why not share them!